In this series of posts I will be sharing with you the "secrets" of how to make money: serious money for you and your organization.
There can be no denying the fact that knowledge of how to make money is a part of personal development.
Indian scriptures tell that Dharma, Artha, Kama and Moksha are the four attainments one should strive to achieve in one's life.
Out of them, Artha has to do with finances, and making money is very much part and parcel of the same. It is therefore duty of every person to strive to make money and to acquire necessary knowledge of how to make money.
Let me clarify that the secrets to making money, which I will be sharing with you are not invented by me, nor do I make any such claim. The secrets to making money which I will be sharing with you here in these posts work both for people individually as well as for people trying to make money for their organization.
The secrets to making money which I will be telling you are revealed to me in a book entitled "Big Bucks" authored by Ken Blanchard and Sheldon Bowles. I already read the book some three to four months back and the ideas contained therein on how to make money really appealed to me. I decided to implement them in my life. To begin with, I found a change in my attitude in this whole affair of making money, and, though to a very small extent, I am experiencing some results.
A wise thinker has rightly said that if you want to learn something seriously, the best way is to teach it to others. I, however, think that a better substitute for the word "teach" is "share" and that is what I propose to do through this series of posts.
In order to intensify my own learning and effective implementation of the ideas and the secrets to making money, I thought it is a good idea to cull out those secrets to making money from the book and share them with my readers. So I again read the book and this time I felt that my understanding of the concepts was more better than when I read the book previously. That made me realize the importance of learning and relearning of the concepts.
As the authors of the book have clarified, "Big Bucks" is the third in the trilogy which describes the three key factors that determine the long-term success and effectiveness of an organization. That, does not, however, mean that this book is the third part of a series of three books. As I could see it, this book "Big Bucks" is an independent book and can be read as such.
It is, of course, profitable, if one reads the other two: "Raving Fans" and "Gung Ho". Raving Fans deals with the idea that satisfying customers just isn't good enough - you have to treat them so well that they want to brag about you. Gung Ho attempts to teach managers how to develop a totally committed and motivated staff which will help you create raving fans (happy customers). Not reading these two books, I believe, does not come in the way of learning and applying the concepts taught in "Big Bucks" for making money.
"Big Bucks" is in a story form. The characters in the story engage in conversation from out of which we receive the message and learn the principles or "secrets" to making money. The book begins with the problem faced by Len - the central character of the book: how to make more money - lots more money, big money. He feels guilty about not being a better provider at home. He is distressed by taxes, mortgage payments, dentist bills, his wife's parking spot at work, dry cleaning, gas and electric bills ... His money went out as fast, or faster, than it came in. It was a life he is determined to change. He does not just want more money. He wants to be rich - Filthy rich. Here one can relate oneself with Len.
At this juncture, Len happens to meet his mentors who are already successful and are making lots and lots of money. They teach him all the secrets of making money. Nothing is mine. I have carefully culled the message in distilled form and will be making the same available to my readers, at the same time deepening my own learning.
Please note that each concepts builds on another. So it is better to read this series of posts on making money, sequentially to grasp it's message better.
Read, reread, inculcate, chew, digest, enjoy, learn, grow, apply these secrets to your life and make money. All the best.
Enough for the intro. Lets get going in the next post.
